About us

ORIGIN:

Founded by Dishu Jain and Bharat Jain in 2024. In the heart of our brand lies a tale of passion and purpose. Born from a deep-rooted love for both fashion and the planet, we set out to redefine the standards of women's wear. Our journey began amidst the fields of organic cotton, where we found inspiration in the earth's natural beauty and its delicate balance.

SUSTAINABILITY:

With an unwavering commitment to sustainability, we handpick the finest organic cotton, ensuring that each fiber tells a story of purity and responsibility. Guided by our belief in conscious consumption, we craft garments that not only adorn but also uplift the soul.

From the drawing board to the final stitch, every design embodies our dedication to innovation and originality. Our collections speak to the modern woman who seeks both style and substance, offering unique silhouettes that effortlessly transition through the seasons.

As stewards of the environment, we tread lightly, mindful of our impact on the world around us. Through our transparent supply chain and ethical practices, we strive to set a new standard for the fashion industry – one where beauty and sustainability go hand in hand.

At our core, we are more than just a clothing brand; we are storytellers, weaving narratives of empowerment and eco-consciousness with every creation. Join us as we embark on this journey towards a more sustainable and stylish future. Welcome to our world, where fashion meets integrity, and every garment is a testament to the beauty of mindful living.

OUR ARTISANS:

Ashok Ji 

Meet the master artisan behind the seams, a true craftsman whose journey began at the tender age of 16. With over a decade of experience meticulously shaping fabrics, his hands weave tales of tradition and expertise. Steeped in heritage, his legacy as a tailor's son instilled in him a passion for precision and a reverence for the art of garment-making. Today, his skilled hands bring to life our unique designs, each stitch a testament to his dedication and artistry. Join us in celebrating the craftsmanship of this seasoned artisan, whose craftsmanship embodies a legacy of excellence and a commitment to quality that spans generations.